Digital Revolution

Courtesy: Wikipedia

In his book The Third Wave Alvin Toffler describes three types of societies, based on the concept of ‘waves’ – each wave pushes the older societies and cultures aside.

In this post-industrial society, there is a lot of diversity in lifestyles (“subcultures“). Adhocracies (fluid organizations) adapt quickly to changes. Information can substitute most of the material resources (see ersatz) and becomes the main material for workers (cognitarians instead of proletarians), who are loosely affiliated. Mass customization offers the possibility of cheap, personalized, production catering to small niches (see just-in-time production).

The gap between producer and consumer is bridged by technology using a so called configuration system. “Prosumers” can fill their own needs (see open source, assembly kit, freelance work). This was the notion that new technologies are enabling the radical fusion of the producer and consumer into the prosumer. In some cases prosuming entails a “third job” where the corporation “outsources” its labor not to other countries, but to the unpaid consumer, such as when we do our own banking through an ATM instead of a teller that the bank must employ, or trace our own postal packages on the internet instead of relying on a paid clerk.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s